Web culture
BookTok is reviving reading among young people in Luxembourg
How an online readers' community is (really) filling bookshops.
1 min read
Articles tagged "TikTok"
Fashion
"Mob wife" meets "old money": why Kirchberg loves having it both ways
Oversized fur-look coat, dark glasses and quiet-but-expensive vibes: two opposite aesthetics are merging on Luxembourg's streets.
1 min read
TikTokThe Luxembourg coffee TikTok trend everyone's talking about
A video format born in Luxembourg City racks up millions of views. We break down why it works.
1 min read
Instagram
"Clean girl" and rosy cheeks: the no-makeup look that takes ten minutes (really)
"Like you're not wearing any" makeup is everywhere — and in Luxembourg it has a genuine morning purpose.
1 min read
TikTok
The 'POV' format that colonised Luxembourg's feeds
Three letters, millions of views: the 'point of view' format is everywhere — including very local versions.
1 min read
Music
'Slowed + reverb': why slowed-down hits are on loop in Luxembourg
Slow a hit down, drown it in a little echo: the 'slowed + reverb' recipe fits the Grand Duchy's train-and-tram commutes perfectly. We break it down.
1 min read
TikTok
The dance challenge that took over Luxembourg's playgrounds
Eight seconds of choreography, an earworm of a sound: the latest dance challenge is being replayed everywhere, from school shelters to neighbourhood parties.
1 min read
TikTok
BookTok in Luxembourg: when reading becomes a team sport
The hashtag that empties bookshop shelves is creeping onto Luxembourg's bookcases, and here's why.
1 min read
Instagram
Buzz of the week: 5 posts that got Luxembourg talking
Our weekly pick of the most shared and discussed content.
1 min read
TikTok
Has Dubai Chocolate Really Conquered Luxembourg?
The pistachio-kadayef bar that took over TikTok is landing in Grand Duchy windows, but beneath the crunch lies a real scarcity question.
1 min read
TikTok
'Girl Dinner': When Snacking Becomes a Way of Life
A plate of odds and ends elevated into a legitimate meal is killing it online, and in Luxembourg it has a ready-made local cousin: the grazing board.
1 min read
Sport
Hyrox: the cardio-festival turning Luxembourg into one giant gym
Half running race, half CrossFit, fully viral: here's why your coworkers suddenly all mention "their next Hyrox".
1 min read
Music
Silent disco: why everyone's dancing in headphones (and looking weird)
The wireless-headphone party format blowing up online is landing at Luxembourg's nights and festivals.
1 min read
TikTok
Three countries in one weekend: the cross-border road-trip going viral
Breakfast in France, lunch in Belgium, dinner in Germany: the '3 countries before tonight' video is now a classic, and Luxembourg is the perfect HQ.
1 min read
TikTok
The 5 a.m. morning routine: myth or flex?
Up at 5, lemon water and journaling before sunrise: the morning routine floods the feeds, but in Luxembourg real life has a say.
1 min read
Music
Vinyl Is Back (and Luxembourg Is Dusting Off Its Turntables)
The black disc isn't just a grandparents' thing anymore: decoding a revival that's landing in the Grand Duchy too.
1 min read
Music
Rising Playlists: When Language Becomes the New Beat
From Portuguese to German, hits aren't all in English anymore: decoding a wave tailor-made for Luxembourg.
1 min read
Food
The Gromperekichelchen Gets Its Street-Food Glow-Up
Luxembourg's fairground potato fritter is reinventing itself in smash, loaded and very photogenic versions.
1 min read
Food
Kachkéis: Grandma's Toast Goes Viral
Luxembourg's cooked cheese is leaving the Sunday toast to crash the gooey viral-recipe party.
1 min read
TikTok
The vertical mini-episode: the show that fits in your pocket
Fiction shot vertically, in one-minute episodes, is reshaping what we still call a series.
1 min read
TikTok
Glass Skin: Why Luxembourg Wants Mirror-Like Skin
The Korean "glass skin" routine is flooding feeds, and local pharmacies are riding the wave.
1 min read
TikTok
Nail Art: Your Nails Just Became a Mini Gallery
From mirror "chrome" to "jelly" nails, nail art now thinks it's contemporary art, and Luxembourg loves to pose.
1 min read
TikTok
Skinimalism: Beauty Declutters (And It's Going Viral)
After the era of giant hauls, the trend flips: fewer products, more common sense, and Luxembourg follows.
1 min read
TikTok
The viral dance taking over every schoolyard (Luxembourg included)
Why the same TikTok dance always ends up in Luxembourg schools, broken down in a few easy steps.
1 min read