BookTok is reviving reading among young people in Luxembourg
How an online readers' community is (really) filling bookshops.
The topics, buzz and trends Luxembourg is reacting to right now — culture, music, fashion, art, sport and web, updated continuously.
How an online readers' community is (really) filling bookshops.
Limited edition, resale, hype: a launch turned a shop into an event.
A simple format, a universal joke: the anatomy of a travelling meme.
No more loud logos: the understated-luxury trend fits the Grand Duchy's DNA perfectly. We break it down.
Oversized fur-look coat, dark glasses and quiet-but-expensive vibes: two opposite aesthetics are merging on Luxembourg's streets.
A video format born in Luxembourg City racks up millions of views. We break down why it works.
"Like you're not wearing any" makeup is everywhere — and in Luxembourg it has a genuine morning purpose.
Smart-casual-with-sneakers is no longer a transgression: it's become the country's unofficial uniform.
Three letters, millions of views: the 'point of view' format is everywhere — including very local versions.