Web culture
BookTok is reviving reading among young people in Luxembourg
How an online readers' community is (really) filling bookshops.
1 min read
Culture & web
Film, series, music, art, gaming: what moves Luxembourg.
Fashion
Sneakers under the suit: the hybrid dress code that conquered Luxembourg's offices
Smart-casual-with-sneakers is no longer a transgression: it's become the country's unofficial uniform.
1 min read
Music
Festival season: how Luxembourg lives its open-air summer on social media
Between open-air stages and overflowing stories, Luxembourg's musical summer is lived as much on the grass as on the feeds. We break the phenomenon down.
1 min read
Art
Street art in Luxembourg: walls that turn into stories
Giant urban murals have become selfie magnets, and the Grand Duchy is starting to get the memo.
1 min read
Sport
Running for a cause: why the charity bib is the new flex in Luxembourg
The time matters less than the fundraiser: the charity run has become where sport meets the common good.
1 min read
Art
Immersive exhibitions: art, or just the best selfie backdrop?
360-degree projected exhibitions are flooding feeds: we decode what the format really changes, Luxembourg edition.
1 min read
Gaming
Esports are rising in Luxembourg — and it shows online
Tournaments, teams, streams: the local competitive scene is gaining visibility and a very active community.
1 min read
TikTok
The 5 a.m. morning routine: myth or flex?
Up at 5, lemon water and journaling before sunrise: the morning routine floods the feeds, but in Luxembourg real life has a say.
1 min read
Food
Kachkéis: Grandma's Toast Goes Viral
Luxembourg's cooked cheese is leaving the Sunday toast to crash the gooey viral-recipe party.
1 min read
Series
Theories, memes, fan-edits: the fandom is now a second film
These days a release doesn't end with the credits: the real sequel plays out online, in theories and fan edits.
1 min read
Gaming
The retro handheld boom: nostalgia that fits in your hand
Tiny consoles stuffed with retro classics are flooding pockets and feeds: pixels are cool again.
1 min read
Luxembourg City
Street battles: the comeback of the screaming circle
Dance battles leave the screen to reclaim the street, turning Luxembourg's squares into improvised dancefloors.
1 min read
AIAI filters that transform selfies: why Luxembourg loves them
Stylised portraits, avatars, reimagined eras: the generative-filter wave flooded stories. A breakdown (and a caveat).
1 min read
Art
Walls are turning into galleries: photogenic street art is taking over
Between giant murals and "Instagrammable" walls, the city is starting to pose for your feed.
1 min read
Humour
These Luxembourgish Sayings That Make Zero Sense Translated Word-for-Word
The global trend of literally translating local sayings has a final boss: Luxembourgish and its improbable imagery.
1 min read
Music
The Wall of Phones: When the Whole Crowd Films Instead of Watching
Arms up, screens lit, stories firing: the most talked-about stage phenomenon of the summer isn't on stage, it's in the pit.
1 min read
ArtThe Esch street-art piece doing the rounds online
One mural, thousands of photos: when urban art meets the algorithm, the city goes viral.
1 min read
Gaming
Retro gaming: why old pixels are a streaming hit
Vintage controllers, childhood consoles and speedruns: nostalgia has become a genre of its own on streams.
1 min read
Web culture
Luxembourgish Online: When the Dialect Becomes Gen Z's Official Slang
Memes, subtitles and captions: Lëtzebuergesch is establishing itself as the cool internet language of the Grand Duchy.
1 min read
Web culture
The fake glamour of monetization: what nobody shows
Behind the revenue screenshots, the real creator job mostly looks like a lot of admin.
1 min read
Music
The sound that became the unofficial anthem of student nights
One clip, thousands of videos: how a sound takes over and ends up soundtracking nights out — all the way to Luxembourg.
1 min read
Music
Secret gigs and tiny rooms: why we're fleeing the stadiums
The intimate small-capacity gig is becoming the most coveted ticket, and Luxembourg is built to make it its playground.
1 min read
TikTok
Brainrot: We Decoded the Slang That's Melting Brains
Skibidi, rizz, gyatt: a quick survival guide to the absurd vocabulary squatting Luxembourg's school playgrounds.
1 min read