Matcha is sending queues out the door of capital cafés
Bright green, photogenic, all over Instagram: the year's star drink has found its fans in Luxembourg.
Le matcha latte est devenu l'un des contenus food les plus partagés de la plateforme. À Luxembourg-Ville, plusieurs adresses surfent sur la vague, entre couleur Instagrammable et promesse « healthy ».
Plus qu'une boisson, un contenu
Si le matcha cartonne, c'est aussi parce qu'il se filme bien : le geste, la mousse, la couleur. Une esthétique pensée pour les Reels autant que pour les papilles.
Sources
- Tendance food mondiale — observation locale (juin 2026)
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