La rédaction LëtzBuzz

BookTok in Luxembourg: when reading becomes a team sport

The hashtag that empties bookshop shelves is creeping onto Luxembourg's bookcases, and here's why.

1 min read

Viral design: when the dullest object becomes a star

A chair, a lamp, a kettle: online, object design has become a niche sport Luxembourg quietly plays.

1 min read

Buzz of the week: 5 posts that got Luxembourg talking

Our weekly pick of the most shared and discussed content.

1 min read

Run Club Plus Coffee: Luxembourg's New Brunch?

Running in a group then sipping a flat white has become the number-one social ritual, and the Grand Duchy ticks every box for the format.

1 min read

Food

Matcha is sending queues out the door of capital cafés

Bright green, photogenic, all over Instagram: the year's star drink has found its fans in Luxembourg.

1 min read

The "Sunday Prompt": when Luxembourg makes AI chat in four languages

The big AI-assistant craze lands in Luxembourg with a very local twist: the bots have to juggle French, Luxembourgish, German and Portuguese without dropping the thread.

1 min read

Cozy gaming: the chill-out break sliding into Luxembourg evenings

Far from twitchy shooters, the "cozy gaming" wave bets on calm, pretty pixels and zero pressure — and it fits the long evenings of a multicultural Luxembourg perfectly.

1 min read

Padel has conquered Luxembourg: how a sport became the new after-work hangout

Four players, glass walls, no need to be a pro: padel is less a sport than a brilliant excuse to hang out.

1 min read

Silent disco: why everyone's dancing in headphones (and looking weird)

The wireless-headphone party format blowing up online is landing at Luxembourg's nights and festivals.

1 min read

Immersive exhibitions: art, or just the best selfie backdrop?

360-degree projected exhibitions are flooding feeds: we decode what the format really changes, Luxembourg edition.

1 min read

Humour

Four seasons in one day: Luxembourg's favourite weather meme

The 'sun-rain-wind-sun' meme format is killing it online, and nobody lives it harder than the Grand Duchy.

1 min read

Esports are rising in Luxembourg — and it shows online

Tournaments, teams, streams: the local competitive scene is gaining visibility and a very active community.

1 min read

The after-work micro-adventure: escaping without taking a day off

Leave at 6pm, sleep in a tent, clock in the next morning: the micro-adventure trend fits Luxembourg like a glove.

1 min read

Express city-break: what if your escape was two hours away by train?

The 'close-to-home travel' trend is bringing short train trips back in style, and from Luxembourg several big cities are just a platform away.

1 min read

Padel: the sport everyone posts

Halfway between tennis and squash, padel has become the most Instagrammable after-work activity, and Luxembourg books its slots at lightning speed.

1 min read

Vinyl Is Back (and Luxembourg Is Dusting Off Its Turntables)

The black disc isn't just a grandparents' thing anymore: decoding a revival that's landing in the Grand Duchy too.

1 min read

This Luxembourg app wants to simplify your nights out

Partner content: a look at a local app.

1 min read· Demo Partner S.A.

Rising Playlists: When Language Becomes the New Beat

From Portuguese to German, hits aren't all in English anymore: decoding a wave tailor-made for Luxembourg.

1 min read

Food

Matcha Everywhere: Luxembourg Cafés' New Obsession

Matcha's neon green has colonised Luxembourg City counters, from iced lattes to tinted pastries.

1 min read

Series

Weekend bingeing: why we can't drop the remote anymore

All-night bingeing has become a national sport, and multilingual Luxembourg switches languages without a second thought.

1 min read

Humour

The A3 traffic video everyone forwarded

Stuck, resigned, funny: cross-border commuters turned the traffic jam into viral content. Why it works.

1 min read

The vertical mini-episode: the show that fits in your pocket

Fiction shot vertically, in one-minute episodes, is reshaping what we still call a series.

1 min read

Cozy games: the comfort-game wave that's taking over

No enemies, no timer, just a little farm and a virtual coffee: anti-stress games are becoming a mass phenomenon.

1 min read

Glass Skin: Why Luxembourg Wants Mirror-Like Skin

The Korean "glass skin" routine is flooding feeds, and local pharmacies are riding the wave.

1 min read

Skinimalism: Beauty Declutters (And It's Going Viral)

After the era of giant hauls, the trend flips: fewer products, more common sense, and Luxembourg follows.

1 min read

Luxembourg City

Street battles: the comeback of the screaming circle

Dance battles leave the screen to reclaim the street, turning Luxembourg's squares into improvised dancefloors.

1 min read

AI filters that transform selfies: why Luxembourg loves them

Stylised portraits, avatars, reimagined eras: the generative-filter wave flooded stories. A breakdown (and a caveat).

1 min read

The perfect photo spot in Luxembourg? Everyone's racing for golden hour

The hunt for golden light turns old ramparts into open-air studios, and Luxembourg has everything to play along.

1 min read

Walls are turning into galleries: photogenic street art is taking over

Between giant murals and "Instagrammable" walls, the city is starting to pose for your feed.

1 min read

Humour

These Luxembourgish Sayings That Make Zero Sense Translated Word-for-Word

The global trend of literally translating local sayings has a final boss: Luxembourgish and its improbable imagery.

1 min read

Secret Line-Up: Why We Lose It Before Knowing a Single Name

The countdown, the blurry teaser, the poster drop: festival summer now plays out as much in stories as it does backstage.

1 min read

The Wall of Phones: When the Whole Crowd Films Instead of Watching

Arms up, screens lit, stories firing: the most talked-about stage phenomenon of the summer isn't on stage, it's in the pit.

1 min read

Focus mode, timers and virtual forests: the new anti-distraction hype

Focus apps are booming by swapping guilt for a little game, and that speaks volumes to studious Luxembourg.

1 min read

Fashion

Vinted Mania: Why Everyone's Emptying Their Closets (and Loving It)

Between overflowing wardrobes and a craving for second-hand, Vinted culture has quietly become a national sport in Luxembourg.

1 min read

Fashion

Upcycling & Consignment: The Glow-Up for Clothes We Thought Were Done

Turning old jeans into a bag or handing your pieces to a consignment shop: second-hand goes creative and clever.

1 min read

The Esch street-art piece doing the rounds online

One mural, thousands of photos: when urban art meets the algorithm, the city goes viral.

1 min read

Cloned cafés: why they all look the same (and we love it)

Light wood, green plants, latte art: one global look has colonized cafés, and Luxembourg is no exception.

1 min read

LAN parties: why playing IRL is booming in Luxembourg

Online gaming is fine, but cramming players into one cable-filled room is the format making a comeback.

1 min read

Retro gaming: why old pixels are a streaming hit

Vintage controllers, childhood consoles and speedruns: nostalgia has become a genre of its own on streams.

1 min read

Cold plunge: the shiver taking over your feed

Throwing yourself into icy water has become the wellness flex of the moment, half real trend, half social-media theatre.

1 min read

Schueberfouer, TikTok Edition: When the Funfair Becomes a Film Set

For young Luxembourgers, the country's oldest funfair now lives as much in a story as on the Ferris wheel.

1 min read

Luxembourgish Online: When the Dialect Becomes Gen Z's Official Slang

Memes, subtitles and captions: Lëtzebuergesch is establishing itself as the cool internet language of the Grand Duchy.

1 min read

Luxembourg City

The Free-Transport Flex: Why Luxembourg Has the Whole World Talking

Free tram, bus and train for everyone: a flex that young people elsewhere don't even believe when they see it on video.

1 min read

Has the side-hustle become the new CV?

Having a job is no longer the flex: now it's the little business you run after hours.

1 min read

The fake glamour of monetization: what nobody shows

Behind the revenue screenshots, the real creator job mostly looks like a lot of admin.

1 min read

Bike, walk, tram: the quiet flex

Soft mobility isn't an eco-chore anymore: it's become the ultimate slow-life urban mood — and Luxembourg has one card few cities can play.

1 min read

The sound that became the unofficial anthem of student nights

One clip, thousands of videos: how a sound takes over and ends up soundtracking nights out — all the way to Luxembourg.

1 min read

Rooftops: why everyone suddenly wants a drink up high

The rooftop has become summer's most Instagrammable night-out format, and Luxembourg is riding the wave.

1 min read

Secret gigs and tiny rooms: why we're fleeing the stadiums

The intimate small-capacity gig is becoming the most coveted ticket, and Luxembourg is built to make it its playground.

1 min read

Internet Nostalgia: When the 2000s Web Makes Its Big Comeback

Blurry pixels, MSN sounds and ugly wallpapers: why everyone is suddenly missing the old internet.

1 min read

The challenge that took over Luxembourg's playgrounds

Wholesome and ultra-contagious: a look at the challenge every teen is swapping right now.

1 min read