"Clean girl" and rosy cheeks: the no-makeup look that takes ten minutes (really)
"Like you're not wearing any" makeup is everywhere — and in Luxembourg it has a genuine morning purpose.
"Like you're not wearing any" makeup is everywhere — and in Luxembourg it has a genuine morning purpose.
Between open-air stages and overflowing stories, Luxembourg's musical summer is lived as much on the grass as on the feeds. We break the phenomenon down.
Giant urban murals have become selfie magnets, and the Grand Duchy is starting to get the memo.
A chair, a lamp, a kettle: online, object design has become a niche sport Luxembourg quietly plays.
Our weekly pick of the most shared and discussed content.
Running in a group then sipping a flat white has become the number-one social ritual, and the Grand Duchy ticks every box for the format.
Bright green, photogenic, all over Instagram: the year's star drink has found its fans in Luxembourg.
Half running race, half CrossFit, fully viral: here's why your coworkers suddenly all mention "their next Hyrox".
Four players, glass walls, no need to be a pro: padel is less a sport than a brilliant excuse to hang out.
Hunting collector mugs and the best heated stall has become as much a social ritual as a winter classic.
Portrait of a local web public figure and what makes their content stand out.
360-degree projected exhibitions are flooding feeds: we decode what the format really changes, Luxembourg edition.
The 'sun-rain-wind-sun' meme format is killing it online, and nobody lives it harder than the Grand Duchy.
The 'close-to-home travel' trend is bringing short train trips back in style, and from Luxembourg several big cities are just a platform away.
Running in a group on Tuesday night has become the new date, the new brunch and the new feed, and Luxembourg is keeping pace.
Halfway between tennis and squash, padel has become the most Instagrammable after-work activity, and Luxembourg books its slots at lightning speed.
Wristbands, tote bags and queues: decoding festival fever and its Grand Duchy edition.
Matcha's neon green has colonised Luxembourg City counters, from iced lattes to tinted pastries.
Tiny consoles stuffed with retro classics are flooding pockets and feeds: pixels are cool again.
The Korean "glass skin" routine is flooding feeds, and local pharmacies are riding the wave.
Stylised portraits, avatars, reimagined eras: the generative-filter wave flooded stories. A breakdown (and a caveat).
The hunt for golden light turns old ramparts into open-air studios, and Luxembourg has everything to play along.
The "old film" look is killing it in edits, but 99% of photos go through a filter, not a roll.
Between giant murals and "Instagrammable" walls, the city is starting to pose for your feed.